Class Work
Below are my projects from my Marketing and College of Business Courses...
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COB 300
Bambooty
For The JMU College of Business, all students are required to come up with a group business plan consisting of a new product idea and a go to market strategy. For ours, we create new, biodegradable wet wipes.
MKTG 384 - Integrated Marketing Communications
White Oak Lavender Farm
For my Integrated Marketing Communications plan, my group and I were tasked with coming up with a marketing plan for White Oak Lavender Farm, consisting of Social Media, Sales Promotion, Digital Marketing, Public Relations, and Print Media.
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MKTG 410 - Social Media Marketing
Aristocat Cafe
For my Social Media Marketing class, we were tasked with coming out with a new Social Media strategy for Aristocat Cafe, consisting of multiple different social platforms, including Instagram, TikTok, and Facebook.
MKTG 480 - Product Development
Adidas Snowboots
For my product development class each student was tasked with taking an existing brand and bringing a new product to market with that brand. Each week we were assigned a 5 minute presentation on how each chapter affects our plan. I choose Adidas entering the Ski and Snowboard boot market.
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